HOW TO TAKE BETTER PRODUCT PHOTOS ON THE CHEAP.
Published by MYUABU
As we're sure you're aware, having good and high quality photos of your product is essential for the success of your business. (Also, it's only fair that the images on your website accurately represent the inspired products you've made!)
We wanted to present you with a simple and easy to digest mini guide on taking great photos of your products. Welcome to
TAKING BETTER PRODUCT PHOTOS ON THE CHEAP.
Things You Will Need:
The higher quality camera you have the better. However, if all you have is your smartphone, then that is a great place to start!
Window and Table
The bigger the window the better in this case. The idea is to get a lot of natural light in your photography spot without getting direct sunlight. As for the table, make sure your product fits on it, and you can set up the white paper as a background.
Printer paper, card stock, anything that is white and uniform. We want to create a white, neutral background for your photos.
You will get better at this with practice. Don't give up if you're not happy with your first few attempts. Have fun and experiment.
1. Simple Set Up:
Set your table against a wall that is next to your window and light. Try and get as close to a 90 degree angle with the window, without direct sunlight casting across your table, so that shadows won't be seen in front of your product.
You'll be using the white paper as a background and you can even lay the paper on the table to create a white surface. Use tape or prop the paper against the wall.
The white paper will also be used to bounce the light around your product. Do this by propping the paper to the side across from your light source (near your product). This will help to reduce shadows and get more even lighting on the sides.
Once your product is in place, you can start taking those great product shots!
- Turn off all other light sources in the room as they will create uneven lighting and be a different colored light than that from the window.
- The light color will change throughout the day, so plan longer shoots over different days.
2. Taking your Photos:
Position yourself as close to your product as you can to take crisp, clear and high detail photos. If you're using a standard camera, make sure that your camera is set to take the highest quality photos possible, with the largest files sizes, without doing any kind of digital zoom or enhancements. This is important because you can always reduce a file size and compress it afterwards, but you cannot add detail once the photo is taken.
Before taking your photos, stabilize your camera with either a tripod (recommended), a cell phone holder or against something solid. You will want to have the same angle, distance and focus for your other products and will result in higher quality images.
Now you're all set to take those shots and upload them to your computer!
Digital editing is always recommended for your product photos, for background enhancements, shadow editing and touch-ups of your product/ image. If you are not familiar with how to edit images we recommend you hire a professional. There is a simple to use editor available in Shopify (link to their help doc here) that will allow you to resize and crop your images to the scales you need for your theme.
Remember to practice, experiment and have Fun.
It takes time,patience and practice to perfect anything, this included. Hopefully, you develop a passion for capturing the essence of your products to convey to your customers and enjoy every step and stage in business ownership and craftsmanship.